The secret of staying positive

Almost everyone at some points of time in their lives, have wondered or mused about the ‘secret’ to success. While there are many people who seem to offer advice on that topic with not much to show in terms of credentials, Subrata Roy is an exception. He is a man that has successfully started his own company with very little capital and gradually turned it into one of the biggest companies of the world. ‘Sahara’ is a company that was one of the first Indian companies to have a tangible global presence. It had interests in various sectors and was a thriving and flourishing business that employed millions of people at one point of time.

Subrata Roy is currently penning the sequel to his successful book, ‘Life Mantras’ which was released some time back. ‘Life Mantras’ is a book that is filled with pearls of wisdom relating to success. These pearls of wisdom emanate from Mr Roy’s life as a businessman and his various experiences during his life time. He has generously shared some of those experiences in detail throughout the book. Along with it being an interesting read, it is also a great guidebook to finding success in all the key areas of life.

There are amazing insights in the book about staying positive in life. It also has some meaningful words on handling one’s composure through the tough times. This was and remains to this day, Subrata Roy’s most inspirational quality. He has faced all of his life’s experiences with a great amount of humility and dignity. There are many men that will stand proudly when people talk of
their successes but there are very few men with enough guts to own up to their mistakes and take some responsibility. Subrata Roy has always been the man that takes responsibility for his actions.

He talks about the meaning and importance of ‘responsibility’ in great detail throughout his book, ‘Life Mantras’. Anybody that is looking to add some kind of structure to their lives should read this book. It has guidelines for attaining a peaceful work-life balance that most people can only dream about.

Antim Vidai of Rev. Chhabi Roy, mother of 'Saharasri' Subrata Roy Sahara

This is a glimpse into the kind of respect Smt Chabbi Roy commands. For even in death she is beseeched with an outpouring of love that is rarely seen these days. This video speaks more about the kind of woman she was and what she meant to people than any other form of tribute.

Sahara chief Subrata Roy’s mother passes away

With a deep pain and anguish, We are to inform that mother of 'Saharasri' Subrata Roy Sahara and the guiding light of our Sahara India Pariwar, Rev. Smt. Chhabi Roy, departed for her heavenly abode today i.e. 6th May,  2016 at 1:34 a.m. in the night. Smt Chhabi Roy wife of Late Shri Sudhir Chandra Roy was 95 year old. She was born on 15th of January in Araria district of Bihar. She has been critically ailing with for last more than 2 years and was at a makeshift hospital at Sahara Shaher, Lucknow. 

Sahara India Pariwar

Sahara Latest News

Huge -Sahara News Network- News Room --we learn a lot from here मानो या न मानो मगर है सच -----हमारी कर्मभूमि इंडिया का सबसे बड़ा मीडिया परिवार और सबसे बड़ा न्यूज़ रूम The most wonderful part of all our lives,job tasks, experiences were spent at this place. We treasure the Sahara News Room सबसे बड़ा और सुंदर न्यूज़ रूम , our reporters,editors, our senior trainer our canteen, print area , 15 Aug parade,26 jan and bharat parva and many more activities, the fun moments, the free time, the assignments and shoot trip and now a days some crises be there we have to tackle it very sincerely. old employees keeps on coming frequently in happy hrs and recall/share those sweet memories and couple of days that they spent here & join and Stay in touch with old frenz who are still wating for good days. very soon or in very near future we all are expecting good for Sahara TV / News Print and Parivar and & Sahara been marching forward on the path of success, adding new milestones on each coming days . Our knowledge improved greatly every day .The great reporting & journalism Team we have & Technically IT Division/AV, very strong team too ..All are filled with joy in hearts,in such a financial crises but we went to play again in this calm and beautiful environment. सहारा प्रणाम

PRCI Chanakya Jury's Special Award 2015 for Shri Abhijit Sarkar in Sports Communications

Public Relations Council of India (PRCI), the ace body of Communications and PR professionals awarded Shri Abhijit Sarkar, Head – Corporate Communications & Director-Sahara Adventure Sports Limited, Sahara India Pariwar, with the coveted Chanakya Jury’s Special Award 2015 for his exemplary work in the field of Sports Communications. Shri Jual Oram, Union Minister of Tribal Affairs, Govt. of India presented the award to Shri Abhijit Sarkar, in a glittering ceremony held at New Delhi on 13^th March, 2015.

This award is an eloquent manifestation of the fact that Shri Abhijit Sarkar, is probably the only sports management expert in the country who has so effectively contributed to sports in India, across the board. His exceptional efforts in bringing together Corporate for promoting sports in India from regional, national and international level not only took sports like cricket to greater heights but also brought excellence in those sports which are less popular and require infrastructural and financial support and there is hardly any sport left in the country where his efforts and encouragement have not been recognized. His outstanding contribution to Indian sports is also evident from the fact that he is the Co-Chairman of FICCI Sports Committee for the past two years and also a member of the prestigious Sports Committee of CII for last three years. He has also been the Convener of Publicity & Media Sub Committee of the XIX Commonwealth Games, 2010.

For his contribution in the field of Sports and Corporate Communication in general and Public Relations in specific, he has been awarded with the ‘Most Dynamic Corporate Communications Professional of the Year’ in the Powerbrands Hall of Fame Awards in London 2011. He has also been conferred with Indy’s Excellence Award 2008 in the field of Corporate Communications, Crises Management and PR and ‘Communicator of the Year” award 2011 by IPRCCA, ‘Chanakya Corporate Communication Professional of the Year’ by Public Relations Council of India.

Additionally, Mr. Sarkar’s unparalleled expertise and leadership in the field of sports have also accorded him vital positions in various sports bodies. He is Director - Sahara Adventure Sports Limited, Director – Sahara Force India (India’s only Formula One team), Director – U.P. Wizards (U.P. Franchise team of Hockey India League), Director – Ranchi Rays (Ranchi Franchise team of Hockey India League), Director – Awadhe Warriors (Lucknow Franchise team of Indian Badminton League), and Director – Sahara Warriors (Sahara’s Polo team). His charm and dignity made him a personal favorite of nearly all the eminent sportspersons who always consider him as their indispensable support.

It was in consideration of his deep understanding of the nuances of media and sports, vast experience and expertise in the area of communications and Sports Management that he was appointed as a Convener – Publicity & Media Sub Committee of the XIX Commonwealth Games, 2010. For the same, Sahara eventually received Gold Award under the category of ‘Public Service Campaign’ by the Public Relation Council of India in 2011.

Mr. Abhijit Sarkar has played pivotal role in cementing Sahara’s inseparable association with Sports, for the past 15 years, whether it is the Sahara Cup in Canada, Sponsorship of the Indian Cricket Team for 14 years, Indian Hockey Team, Indian Women Cricket team, Indian Volley ball team or playing a pivotal role in Sahara’s association with Hockey, Boxing, Wrestling, Archery, Shooting, Football, Golf, Polo, and other sports disciplines. Besides, being the most visible face of Corporate Communications professionals in India, he also happens to be one of the tremendously successful in taking Indian sports to the next level. Under Mr. Sarkar’s visionary guidance Sahara is supporting 73 Sports person out of which 5 had won medals in London Olympics 2012.

Having bestowed upon with multitudinous tasks in running Sahara’s IPL Pune franchisee – Pune Warriors India, as director Mr. Sarkar lead the IPL team for three consecutive years and played a decisive role in getting the coveted franchisee for Sahara.

Moreover, Mr. Sarkar has been instrumental in developing and executing various well acclaimed international and national events like Sahara India Sports Awards (SISA) – the one-of-its-kind platform to honor the sporting legends. The ‘Sahara India Sports Award’ won Silver Award under the category of ‘Corporate Event’ by the Public Relation Council of India, 2011.

Since the early days to the present day, Sahara’s association with Indian Cricket has traveled a long journey of significant milestones that deserved to be chronicled. The story of the rise of Indian Cricket team as a cricketing super power during the course of Sahara India Pariwar’s long association not only needs to be told but also preserved for the future generation of the cricket lovers.

In the same context, Mr. Sarkar came with a up concept of preparing a Coffee Table Book, ‘The Golden Era’, which is a sumptuous tribute to Cricket and commemorates Sahara’s glorious association with Indian cricket in a form of book that spans from Natwest Trophy win in 2002 which is considered a turning point in Indian cricket after, of course, the 1983 World Cup triumph to India’s recent home series against South Africa. The book has number of sections with brief bios on each of the recent great cricketers. The book was conceptualized, ideated and produced under the guidance of Mr. Abhijit Sarkar.

In addition to this, he was instrumental in bagging the coveted franchisee of Uttar Pradesh in 2012 for the Hockey India League. Spearheading the U.P. Franchisee, he added another feather in his cap by adding another franchisee, Ranchi Rays in 2014, in the Hockey India League, which Sahara co-owns with cricketing legend, M.S. Dhoni.

Besides, he played a major role when Sahara announced its co-ownership in India’s only formula One Team with Dr. Vijay Mallya. Not only India, he expanded the horizon of Sahara’s association with sports beyond a nation, when Sahara bagged the official sponsorship of Bangladesh Cricket team in 2012.

Sahara India Pariwar flags-off 1000 village adoption project

VEDAS project will fully adopt villages for overall development, directly benefiting 25 lakh Rural Indians in 7 States

With the flag-off of the VEDAS, the project gets launched in 172 villages of Kannauj (U.P.) and Araria (Bihar) Districts

Lucknow, June 10, 2013: Sahara India Pariwar, a major business conglomerate of India, today flagged off VEDAS, its 1000 village full adoption programme. VEDAS project was flagged by ‘Saharasri’ Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar today, along with launching of project in 172 villages at districts Kannauj in Uttar Pradesh and district Araria in Bihar. Under VEDAS, Sahara is fully adopting 1000 villages for holistic and sustainable overall development.  The project aims to cover 4.5 lakh rural households, touching the lives of 25 lakh people of 7 States. 

Under VEDAS, Sahara will undertake numerous initiatives which include providing Safe Drinking Water through Water Purification Plants and distributing it through Water ATMs, imparting Joyful Education through more than 500 Education Resource Centers with smart interactive classrooms equipped with high end Q Cloud technology. Free Primary Health Care will be provided to all villages on regular basis through fleets of Mobile Health Unit (MHU) vans. This will be augmented with Medical Center for serious cases at Central Point Village, with each center catering to a cluster of around 50 villages within its immediate vicinity. To empower people of the villages, Sahara is setting up Empowerment Centers at each Center Point Village. The centers will impart training and will have workplace equipped with food & beverages processing units, machines for traditional Household goods manufacturing, facility to make local craft products and products based on local resources. Besides, it will help all small and big farmers increase their land yield through its teams of highly qualified agriculturists. For all round sanitation, community awareness and advocacy program will be initiated and community toilets will be renovated. Sahara will also provide assistance in safe migration to people going to big cities for opportunities. Under VEDAS, Solar Powered Lanterns will be distributed to 4.5 lakh families of these villages, so that they have a healthy and eco-friendly source of lighting.

On this occasion, Mr. Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar said, “It is our dream that all our countrymen can get quality living. Even being the bread basket of the nation, our villages have always reeled behind in this walk of development. Only collective growth can make our beloved nation into a powerful nation and this requires sharing with and caring of our left out fellow brethrens. VEDAS is our humble initiative to fully adopt villages so that a substantial and sustainable rise in the quality of the life and livelihood of our rural brethrens can be achieved. Initially, we are taking 1000 villages across India and we intend to take this project to more villages in times to come”.

Notes to the Editor

Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, life insurance, mutual funds, housing finance,  infrastructure & housing, print and television news media, entertainment channels, cinema production, consumer merchandise retail, healthcare, hospitality, manufacturing, sports, and information technology.

Sahara India Pariwar has always been prompt in its services towards the nation and its nationals who have sacrificed their lives at the altar of nationalism. Sahara India Pariwar’s commitment to Social Welfare is evident from the fact that 25% of its profits every year are dedicated towards social development activities. In fact, it’s the firm conviction of the Chief Guardian of Sahara India Pariwar, Hon’ble Saharasri, Subrata Roy Sahara that every organization, along with its own development and progress should also contribute towards the cause of the society and the nation at large.

Sahara also works on various Health programmes, including Mobile Healthcare Units, under which 52 medical vans across the country are running 30 days a month, throughout the year, taking free primary healthcare services to the remotest rural areas where medical services do not exist. Besides this, Sahara also works on various programs on Nutrition, Literacy, Vocational Training, Civic Development, Behavioral Change, Communication and Rehabilitation of the Physically Challenged People.

Under its Disaster Management initiatives, Sahara has always stood up in the need of the hour of the country, be it super cyclone of Orissa, earthquake in Gujarat, drought in Rajasthan or floods in the state of Uttar Pradesh and Bihar. Sahara has adopted Bhimasar-Chakasar village in Taluka Anjar, District Kutch for relocation, rehabilitation and reconstruction of the village along with basic amenities, panchayat ghar, bus stop, post office, play ground, primary and secondary school and street lights. When the devastating earthquake hit Latur district of Maharashtra, Sahara India Pariwar came forward to rehabilitate the earthquake stricken citizens of the region and also developed a cluster of earthquake houses in Killari Village in Latur, The houses were handed over to the villagers by Reverend Mother Teresa.

Sahara is also providing monthly financial assistance is also provided to the families of the Martyrs of the Mumbai Nov '08 terror attack, Dantewada Massacre and to the families of Kargil War Martyrs. Today, it provides, monthly financial assistance to 320 families of martyrs.