Public Relations Council of India (PRCI), the ace body of
Communications and PR professionals awarded Shri Abhijit Sarkar, Head –
Corporate Communications & Director-Sahara Adventure Sports Limited, Sahara
India Pariwar, with the coveted Chanakya Jury’s Special Award 2015 for his
exemplary work in the field of Sports Communications. Shri Jual Oram, Union
Minister of Tribal Affairs, Govt. of India presented the award to Shri Abhijit
Sarkar, in a glittering ceremony held at New Delhi on 13th
March, 2015.
This award is an eloquent manifestation of the fact that Shri
Abhijit Sarkar, is probably the only sports management expert in the country
who has so effectively contributed to sports in India, across the board. His
exceptional efforts in bringing together Corporate for promoting sports in
India from regional, national and international level not only took sports like
cricket to greater heights but also brought excellence in those sports which
are less popular and require infrastructural and financial support and there is
hardly any sport left in the country where his efforts and encouragement have
not been recognized. His outstanding contribution to Indian sports is also
evident from the fact that he is the Co-Chairman of FICCI Sports Committee for
the past two years and also a member of the prestigious Sports Committee of CII
for last three years. He has also been the Convener of Publicity & Media
Sub Committee of the XIX Commonwealth Games, 2010.
For his contribution in the field of Sports and Corporate
Communication in general and Public Relations in specific, he has been awarded
with the ‘Most Dynamic Corporate Communications Professional of the Year’ in
the Powerbrands Hall of Fame Awards in London 2011. He has also been conferred
with Indy’s Excellence Award 2008 in the field of Corporate Communications,
Crises Management and PR and ‘Communicator of the Year” award 2011 by IPRCCA,
‘Chanakya Corporate Communication Professional of the Year’ by Public Relations
Council of India.
Additionally, Mr. Sarkar’s unparalleled expertise and leadership
in the field of sports have also accorded him vital positions in various sports
bodies. He is Director - Sahara Adventure Sports Limited, Director – Sahara
Force India (India’s only Formula One team), Director – U.P. Wizards (U.P.
Franchise team of Hockey India League), Director – Ranchi Rays (Ranchi
Franchise team of Hockey India League), Director – Awadhe Warriors (Lucknow
Franchise team of Indian Badminton League), and Director – Sahara Warriors (Sahara’s
Polo team). His charm and dignity made him a personal favorite of nearly all
the eminent sportspersons who always consider him as their indispensable
support.
It was in consideration of his deep understanding of the nuances
of media and sports, vast experience and expertise in the area of
communications and Sports Management that he was appointed as a Convener –
Publicity & Media Sub Committee of the XIX Commonwealth Games, 2010. For
the same, Sahara eventually received Gold Award under the category of ‘Public
Service Campaign’ by the Public Relation Council of India in 2011.
Mr.
Abhijit Sarkar has played pivotal role in cementing Sahara’s inseparable
association with Sports, for the past 15 years, whether it is the Sahara Cup in
Canada, Sponsorship of the Indian Cricket Team for 14 years, Indian Hockey
Team, Indian Women Cricket team, Indian Volley ball team or playing a pivotal
role in Sahara’s association with Hockey, Boxing, Wrestling, Archery, Shooting,
Football, Golf, Polo, and other sports disciplines. Besides, being the most
visible face of Corporate Communications professionals in India, he also
happens to be one of the tremendously successful in taking Indian sports to the
next level. Under Mr. Sarkar’s visionary guidance Sahara is supporting 73
Sports person out of which 5 had won medals in London Olympics 2012.
Having bestowed upon with multitudinous tasks in running
Sahara’s IPL Pune franchisee – Pune Warriors India, as director Mr. Sarkar lead
the IPL team for three consecutive years and played a decisive role in getting
the coveted franchisee for Sahara.
Moreover, Mr. Sarkar has been instrumental in developing and
executing various well acclaimed international and national events like Sahara
India Sports Awards (SISA) – the one-of-its-kind platform to honor the sporting
legends. The ‘Sahara India Sports Award’ won Silver Award under the category of
‘Corporate Event’ by the Public Relation Council of India, 2011.
Since the early days to the present day, Sahara’s association
with Indian Cricket has traveled a long journey of significant milestones that
deserved to be chronicled. The story of the rise of Indian Cricket team as a
cricketing super power during the course of Sahara India Pariwar’s long
association not only needs to be told but also preserved for the future
generation of the cricket lovers.
In the same context, Mr. Sarkar came with a up concept of
preparing a Coffee Table Book, ‘The Golden Era’, which is a sumptuous tribute
to Cricket and commemorates Sahara’s glorious association with Indian cricket
in a form of book that spans from Natwest Trophy win in 2002 which is
considered a turning point in Indian cricket after, of course, the 1983 World
Cup triumph to India’s recent home series against South Africa. The book has
number of sections with brief bios on each of the recent great cricketers. The
book was conceptualized, ideated and produced under the guidance of Mr. Abhijit
Sarkar.
In addition to this, he was instrumental in bagging the coveted
franchisee of Uttar Pradesh in 2012 for the Hockey India League. Spearheading
the U.P. Franchisee, he added another feather in his cap by adding another
franchisee, Ranchi Rays in 2014, in the Hockey India League, which Sahara
co-owns with cricketing legend, M.S. Dhoni.
Besides, he played a major role when Sahara announced its
co-ownership in India’s only formula One Team with Dr. Vijay Mallya. Not only
India, he expanded the horizon of Sahara’s association with sports beyond a
nation, when Sahara bagged the official sponsorship of Bangladesh Cricket team
in 2012.
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